Ad Exec: Payola Can Save Webcasters, Music Business | Listening Post from Wired.com
Ad Exec: Payola Can Save Webcasters, Music Business | Listening Post from Wired.comPerlson goes on to claim that payola can’t harm internet radio because consumers have so much more choice online. He says they’ll stop listening to any station that forces the wrong sort of stuff down their throats, and switch to one that forces the right sort of stuff down their throats. He also believes that because the payola songs can be targeted with precision, most listeners wouldn’t mind hearing them on their stations, similar to the way contextually relevant Google Ad Words work on web pages.
However, Perlson contradicts himself in the very next paragraph. “It could also be useful to push crossover hits across sympathetic genres,” he writes, “allowing artists the possibility of actually breaking out onto a larger stage.” Which is it? Either the payola songs would fit in perfectly with a certain station, or they would not. He can’t have it both ways.
