Michelle Wie: Not Your Average Teen, Steve Kroft Profiles Teenage Golf Sensation Michelle Wie - CBS News
Michelle Wie: Not Your Average Teen, Steve Kroft Profiles Teenage Golf Sensation Michelle Wie - CBS NewsMost of the shots are still being called by her parents, B.J. and Bo, with recommendations from the William Morris Agency, which was hired by the Wie family to manage the business aspects of her career and line up endorsements from sponsors who were already standing in line.They include a ubiquitous sporting goods and apparel company, a Japanese electronics giant and a Swiss watch manufacturer — who collectively contribute an eight-figure sum to the Michelle Wie trust fund.William Morris president David Wirtschafter says Michelle is, and will remain, their only golf client in a talent stable mostly filled with Hollywood actors, directors and writers. He sees her as someone who can easily make the jump from sports to entertainment.Asked if he thinks there is a difference anymore between sports and entertainment, Wirtschafter says: “We don’t think so. We think that sports is a subset of entertainment. And we feel that so many people are interested in her because almost every demographic is anxious to watch her play and anxious to see what she does next, that she will be one of the few athletes who essentially transcends sports and becomes somebody that people pay attention to in popular
