Stumbling around…

The most common route for artists trying to energize their fans is to rely on television more than ever, whether it’s Miley Cyrus on Disney Channel, Mariah Carey visiting “American Idol” or Josh Groban performing repeatedly on “The Oprah Winfrey Show.”

TV exposure also paid off big for another musician this week, as British singer-songwriter Corinne Bailey Rae’s appearance last week on “The Oprah Winfrey Show” helped boost her album sales more than 150% over the previous week. That pushed it up from No. 32 to No. 4 this week with sales of 55,000 copies.

Radio Disney features interactive programming, both on-air and online at RadioDisney.com, empowering kids by allowing them to directly participate in programs and pick the music they want to hear. Listeners have chances to win every day. Plus, Mega prizes award once-in-a-lifetime opportunities such as the chance to get up close and personal with favorite artists and celebrities.

Reach

Each week, 3.2 million kids and tweens 6-14 and 2.4 million moms tune in and turn it up. Radio Disney currently broadcasts in 55 U.S. markets, covering 18 of the top 20 DMAs. Radio Disney is also available nationwide via satellite radio on XM and Sirius and on digital satellite & cable music provider, Music Choice (effective July 2004). Radio Disney can also be heard internationally in Japan, the UK, Argentina, Paraguay and Urugua

Mr Bandier is not a household name but to many of the biggest acts in the business he is a star in his own right. Performers from a cranberry juice-sipping Diana Ross to Dave Grohl, the former Nirvana guitarist whose new band the Foo Fighters won best rock performance, lined up to schmooze the tuxedo-wearing Mr Bandier as the night progressed.

Since Thursday night is the last night for advertisers to reach consumers before the weekend, they will often pay a premium for this opportunity as well.

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American Idol regularly attracts the biggest audience in TV. No surprise it generates the biggest ad dollars in TV, too: Advertisers pay an average of $745,000 for a 30-second spot on News Corp.’s Fox network.