Stumbling around…

Procter & Gamble is embarking on its biggest venture into branded content with the launch of Hugo Urban Rules, a nationwide music competition for Hugo fragrances.The company has linked with MTV, Galaxy and Kiss FM and performers such as Joe and Sway to create workshops, events and TV…

P&G creates branded content for urban acts. (18-AUG-06) Campaign

Procter & Gamble brand Pringles has tied up with Sony BMG for a pan- European digital music giveaway. Its on-pack promotion Pringles Presents is being supported by a branded digital download store created by 7 Digital.

It will profile several students in a class sponsored by VH1 Save The Music. Their online stories show how music education has improved their lives.

P&G Site Promotes Public School Music - MarketingVOX

Grey Music

THE WORLD’S #1 HAIRCARE BRAND PUTS
MUSIC IN FRONT OF MILLIONS EVERY DAY can you write a head-turning song?
> it has to have a “loved by all” sound (main-line pop)
> make women feel strong & empowered
> be immediately branded yet never a jingle
> work as an instrumental and in various formats & lengths
> creatively interpret the brand message of “shine” & “let the best
of you shine through” (but not be a slave to those words)

can you make the playlist?
The Grey Music Director and Pantene will evaluate submissions
before MIDEM and create a Top 20 Playlist. Join Josh Rabinowitz
|at MIDEM Listening Session for presentation and evaluation.Send to
midem.greymusicnyc.com - deadline 22 january, 2008

can you go global?
submissions will be accepted on behalf of Pantene (P&G) for 2008
campaign consideration in North America and potentially beyond.

brand promise

MusicEquity

“The power of music in branding”

Strategic Branding

music consultancy

Songseekers Group, which works with Brands, their Agencies and the Music Industry.

Music is a powerful medium

help companies recognise the value of music in the context of branding.

how to evaluate music opportunities and
successfully integrate them into a wider, long-term business strategy.

Brand identity carried through music

experienced-based
marketing that focuses on communicating the emotional values of Brands is the
current trend and way forward.

multimedia platforms such as interactive mobile phones

The television commercial has historically been the initial platform where
Brands have used music to support a visual idea.

music DNA:

a formula that clicks in the consumer’s mind

The public started to talk about The GAP commercials outside of the environment of
the commercial - its reach was extended and other media started to contribute to its PR
strategy without it costing the Brand a penny.

Rather than The GAP commercials looking like a rip off from something from MTV, artists
from Brandy to Britney Spears and The Backstreet Boys copied The GAP style and looked like
a GAP ad. The company had developed it’s own aesthetic, which spilled out into music and
other advertisements.

The GAP have created a music
metaphor for consumers to feel great about their products.

A Brand is essentially a
promise.

Every time
a Brand uses music in any area of it’s marketing it will create an asset or a liability for the
Brand depending on the success of music selection and usage: the artist, the arena and the
platform.

customer touchpoint

“What does my Brand sound like?”
This is not to be confused with “Sonic Branding”

Consider the message from Microsoft when
they used The Rolling Stones copyright “Start Me Up” for the Windows 2000
launch. Almost every newspaper headlined the story with the alleged $8,000,000
paid for this track. Microsoft were forgiven for not using the original Rolling Stone
master sound recording, (a fact this was never openly communicated.) All that the
public remembered was that Microsoft paid more than ANY other company for a
song for a commercial from one of the biggest bands in the world.

MusicEquity as ‘the net commercial
value of the Brand’s relationship to music taking into account its
assets and liabilities that can be commercially leveraged and measured in other
areas of its marketing activities

The Music Industry should look to recent success stories of where music in a
commercial has directly helped their bottom line. A great example is Nike’s recent
use of an old, relatively unknown Elvis track as the soundtrack to a commercial.
The commercial gave the track huge airtime on broadcast media, something that the
radio stations would not give to an artist who had been dead for 25 years.

The hype was not about the quality of the
commercial or the cost of the shoot but the fact that the Elvis estate had been
persuaded to allow a modern remix of the track by a popular DJ, JXL and that this
was the 25th anniversary of the death of a superstar. The amount of column inches
that the partnership produced was beyond the wildest PR expectations.

It is relatively simple to see who were the principle financial beneficiaries of
the Elvis partnership. The key question is what more could have been leveraged for
Nike, had this been part of an overall Music Strategy with objectives, aspirations
and financial opportunities clearly mapped out.

collaboration between content and marketing,

(GAP, Levis, Target, Pepsi etc.)

Dirty
Vegas “Days Go By’ might have been a flop if it had never been featured in a
spot for the Mitsubishi Eclipse, but the commercial launched the previously obscure
song into the music charts and helped it receive a Grammy nomination for Best
Dance Recording.

“The most powerful proof is when a DJ comes onto the radio and
says, ‘And now, the Mitsubishi song.’ It’s hard to explain the phenomenon,” says
Pierre Gagnon, Mitsubishi Motors N.A. president and CEO. “What we’re so pleased
with is we know we’re breaking through when these songs become more popular.”

how to convert PR
attention into commercial buys.

How do you make the success of music translate
into more car sales?

“If your marketing
is intrusive, you’re going to lose them, so you have to provide entertainment that’s
an asset to their life” (Jarrod Moses CEO Grey World Alliance on behalf of P&G
Pringles latest entertainment partnership July 2002)

One of the reasons that music is currently undervalued by many organisations
is because it is difficult to directly measure its impact and influence on sales.

David Aaker uses five dimensions when measuring Brand Equity: Lifestyle,
awareness, perceived quality, associations and loyalty.

Entertainment value,

Research has shown that people relate to Brands in a very
similar way that they relate to people. They form relationships based on personality,
appearances (style and image) and trust.

“What a customer hears may make the difference
between their choosing and not choosing your Brand” (Gerald J. Gorn The Effects of
Music In Advertising on Choice Behaviour 1982).

“If a new model isn’t developed, the old one will simply collapse” (Steven J. Heyer, Coca-Cola)

In a marketplace where compelling messages, consistent delivery and emotional
experiences are at the heart of a Brand’s success, organisations need to actively
develop fully integrated and powerful multimedia music strategies.

there for the taking for the marketers.

the ways that music is used to sell products and
services

the ways in which Brands, Agencies and the
Music Industry continue to transact in music and yet miss the true currency of
their exchange.

…
songseekers

Free Internet Radio - SHOUTcast Radio

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music branding

music branding

CBS gets Joost™ - Press

CBS partnered with Joost early on as a key launch partner and is the first broadcast network to join Joost’s growing list of acclaimed content partners.

best in class technology

a management team with a proven track record

combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/ DVD (CBS Home Entertainment) and motion pictures (CBS Feature Films). For more information, log on to www.cbscorporation.com.

Joost™ Announces Deal With Creative Artists Agency - Press

excerpts

The widget, called Coke Bubbles, allows people to personalize and share specific moments from Joost with their friends. When the Coke Bubbles widget is installed in Joost, people can comment about specific scenes in a show by sending a Coke Bubble to anyone in their email address book. Coke Bubble recipients receive an email alerting them to the scene, and when they visit Joost to watch the scene, their friend’s comment will appear in a transparent bubble on the screen.

“In creating Coke Bubbles, we wanted to give people a widget that would recreate the experience of chatting together with friends while watching TV– free from the constraints of time and space,” said Stafford Green, head of interactive marketing for the Coca-Cola European Union Group. “We are always striving to become enthusiastic investors in interactive community innovations, and creating the first commercial widget has been a fun, collaborative project for both The Coca-Cola Company and our friends at Joost.”

THE COCA-COLA COMPANY RELEASES FIRST COMMERCIAL JOOST WIDGET - Press

Viacom to be key content partner with Joost™, the world’s first online global tv distribution platformFebruary 20, 2007

Press - February 2007 Archives

Excerpts

social tools

“People have always relied on their friends’ recommendations to figure out which movies they want to watch, or talked about their favorite TV shows and moments with friends and colleagues

integrated

The new website features a number of ways that people can interact with video and with other people on Joost: they can voice their opinions about video through comments, “shouts” or tags; they can find out what their friends are watching by adding friends through most major online webmail services via the Friends section; or they may interact with others in the Joost community through groups around their favorite shows, characters or artists.

JoostFeed, which aggregates all of the activities that are happening on Joost in order to help guide a person’s Joost experience.

http://press.joost.com/

…

http://press.joost.com/2007/02/

Viacom will be a key content partner

range of brands and programming

for free to consumers

 enables premium interactive video experiences

while guaranteeing copyright protection for content owners and creators.

Joost will allow users to have free access to thousands of programs and channels not readily available on the Web.

Through Joost, viewers can watch programming from many of Viacom’s brands on their computers through a customizable platform with advanced television viewing features such as links that lead to more information or related websites based on the content; and a variety of plug-in applications, such as instant messaging, message boards, and news tickers.

Joost combines the best of TV and the best of the Internet

offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of Web 2.0.

the first online, global TV distribution platform

Joost can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.

key partner

next generation in broadband video technology

the number one portfolio of entertainment sites in the world and unrivaled distribution on mobile devices

fantastic user experience

compelling and sustainable business model that respects both content creators and consumers

Janus Friis, founder of Joost said, “We built this platform from the ground up, with companies like Viacom in mind. Our platform provides scalable distribution, in a completely safe environment that protects the interest of content owners and advertisers, while delighting viewers.

enabling Viacom to reach new audiences for its new and classic programming

content strategy and acquisition

be a part of Viacom’s digital strategy

premier content

Welcome - Joost

Mentees

…

After all, loyal customers are less likely to suffer betrayal or jealousy when the competition can’t offer them the same “value proposition.” Companies with strong brands, such as Sony, can charge higher prices than the competition, even when those prices are readily accessible on the Internet, Zhang adds

Targeted pricing allows firms to “charge lower prices to new customers without giving discounts to those who do not need any inducement to purchase from the firm,” says Zhang. “Big firms with large market share really value the flexibility of targeted pricing because it allows them to act like niche companies. Who wouldn’t want the incremental sales?”

http://knowledge.wharton.upenn.edu/article.cfm?articleid=739

…

http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4295

Sabyasachi Satyaprasad, senior director at advisory firm NeoIT, says the absence of a strong labor arbitrage in the domestic market will in fact compel vendors to offer a higher-value proposition, such as solving business problems for their domestic clients.

“When one is operating in a market where there is no arbitrage benefit, you have to innovate and add value to the customer.

…

http://www.wharton.universia.net/index.cfm?fa=viewArticle&id=1257&language=english&specialId=

We’ve partnered with companies like Oak and Disney very effectively. And to give credit to these other companies, their strategies to succeed in China are very localized. They don’t take a global marketing campaign or marketing playbook and just execute in China; they really factor in the needs of Chinese consumers and present their value proposition in localized terms. And that I see as one of the key success factors in China.

This enables us to build our brand in a very direct way, because there are many tactics we can use to convey our brand’s value proposition. The best way to build your brand is to have people touch and feel your product. That’s what Apple does so well in the United States, and that’s what we do in China.

One of the reasons why China is such an attractive market is the fast-growing middle class with huge purchasing power. Also, we’ve been working with a lot of our partners to bring value propositions that are very attractive and affordable.

…

The reason it happened was that all over Southeast Asia, people began to see a value proposition — which was high value in terms of clinical outcomes and high-quality care — at one-fifth of what they would traditionally pay in the U.S., and probably a third of what they would pay in a country like Singapore. As a result, we started attracting patients from all over Southeast Asia.

And with that we started getting patients from the West as well. Most of them use the Internet as the medium through which they schedule their appointments and arrange consultations with doctors. But again, it’s this value proposition that is really driving consumers. I would say that currently 10% of our total revenues come from medical tourism. That is not really a large amount, and it has grown by 2% to 3%.

Despite all the changes that the Internet and other economic developments have brought over the years, Green says the basic thrust of marketing strategy remains the same: “Finding a value proposition that works, that is unique, and then trying to find a market niche for which this value proposition will be attractive … It’s very rare that any one product can be all things to all people, which is why you are finding much more interest these days in market carving and the development of products or services that respond to a particular segment.”

It’s Not Easy Being Paul Green - Knowledge@Wharton

value proposition

When the CEO is the Brand, But Falls from Grace, What’s Next? - Knowledge@Wharton

“Like Martha Stewart, Donald Trump places his name on everything he gets involved in: buildings, gambling casinos and airlines. He is a visible, vocal brand voice,” says Siegel. “Ralph Lauren and Michael Dell, on the other hand, also brand their companies with their names, are intimately involved in all aspects of their businesses and serve as spokesmen for their brands. So there is this connection to a person, which is desirable because the public can easily identify with a company or product when they can personalize it. But these two companies have cleverly created a separate, institutional identity that doesn’t make them so vulnerable if they have a personal problem.”

 

But not all companies can manage their image to that degree. Reibstein, for one, says that the nature of the business can play a large role in the ability to determine how closely the public face is tied to the firm’s value offering. “Consider Henry Ford,” he says. “Despite the fact that he was involved with some controversies, his company’s value proposition was the vehicles it built. Even though they carried his name, the man himself was peripheral to the sale — the key factor was the quality of his cars.”

 

Reibstein goes on to note that the same could be said of Donald Trump. “The Trump value proposition is primarily seen as real estate, which is judged on location, amenities and other considerations,” he notes. “So whether you like the man or not, your decision to buy an apartment from him, gamble at one of his casinos or fly his airline is likely to be influenced by factors beyond his personality. In a case like Martha Stewart, however, the person and the goods and services were indistinguishable. Customers were buying her tastes, not a stand-alone asset or service.”

Innovation: Creating Long-term Value in New Business Models and Technology - Knowledge@Wharton

Enabling Technologies

A third source of technology innovation resides in what we call enabling technology. Rather than changing the functionality of the product or the process, enabling technology enables a company to execute the strategy much faster and leverage time as a source of competitive advantage. For example, information technology facilitates the exchange of information among the various participants in the value chain. Closer communications speeds up business processes from product development to supply chain management. 

Though the least visible to customers, change in enabling technologies, such as information technologies, can be very important because they help ensure better decision-making and financial management. For example, Wal-Mart has made important changes to its enabling information management technologies, with significant improvement in its ability to track and manage its partners, the supply chain, and finances.

Innovation: Creating Long-term Value in New Business Models and Technology - Knowledge@Wharton

Excerpts

One of the most common misconceptions is that innovation is primarily, if not exclusively, about changing technology.

• Value proposition: What is sold and delivered to the market.
• Supply chain: How it is created and delivered to the market.
• Target customer: To whom it is delivered.

Value Proposition

Changes in the value proposition of the product or service — essentially, what you sell and deliver to the marketplace —

may be an entirely new product or service or an expanded proposition for an existing offering.

For example, several brands of toothpaste have recently added whitening to their ever-growing list of delivered values such as cavity protection, breath improvement, and tartar control.

Likewise, automobile manufacturers often add new features to their car and truck models, or they provide enhanced after-purchase services.

In the world of computing and information management, IBM is moving away from a product-driven value proposition and has tightly bundled a wide range of services with its products.  In fact, services have become a major part of its business;
 in 2003, 48% of IBM’s revenues came from providing services, generating 41% of profits.
 IBM’s acquisition of PricewaterhouseCoopers (now IBM Global Services)
and the growth of hosted applications within the OnDemand initiative
are all strategic moves towards enhancing the service aspect of IBM’s product offering.

Amazon changed its service offering to become an online mall or retail platform selling goods from other retailers on its site, such as clothes from the Gap, Nordstrom, and Eddie Bauer and sporting goods with more than 3,000 brands.

Luxury Brands: Marketing the Upscale During a Downturn - Knowledge@Wharton

Excerpts

brand reputation

expansion into some of the world’s fastest-growing economies, including the so-called BRIC nations of Brazil, Russia, India and China, as well as the oil-rich Middle East.

Conspicuous consumption

shopping in their own closets

glum tone

core customer base,

price point

the value of a brand with a well-established name for luxury

“With high end fashion, you’re buying into a lifestyle,”

mass-market companies

Targetization

upscale

fashion firms are likely to focus now on pampering their best and most loyal consumers, using computer technology to increasingly customize upscale products that will be designed or tailored especially to their needs.

“Everybody wants to be a lifestyle — and they’re going to want to stay for 10 or 15 years with your product,”

“This is not a time to panic,” added Gillespie, referring to the difficult fiscal environment. “This is a time to define and redefine the brand.”

Selling a more glamorous way of life to aspiring consumers. “You’re buying into that dream,” Kabat said. “And you’re buying into that grand theme, which is our job.”

“I really think the foundation of luxury is customer service — that is what we are hearing,” said panelist Cori Galpern, worldwide marketing and advertising director for Tom Ford International, the designer’s growing chain of fashion houses. “I think what we’ll see because of the economic crisis is that you lose a certain amount of that aspiration customer. Somebody who will buy a couple pairs of shoes over the course of the year is making other choices. The core for a luxury brand is a customer with very considerable wealth.”

Luxury Brands: Marketing the Upscale During a Downturn - Knowledge@Wharton

What’s now “in” for marketing luxury in this difficult era is pampering the wealthiest and most loyal customers with everything from monogrammed shirts to personal in-home visits.

Luxury Brands: Marketing the Upscale During a Downturn - Knowledge@Wharton

Dear President-elect Obama: Here’s How to Get the Economy out of the Ditch - Knowledge@Wharton

Knowledge@Wharton

Knowledge@Wharton continues the tradition of Wharton “firsts” by producing the first online journal of its kind. The Economist of London has described Knowledge@Wharton as an online journal that is “the envy of every other school.” With more than 1,000,000 subscribers worldwide, Knowledge@Wharton plays a major role in the School’s mission to impact the world through the generation and dissemination of business knowledge and the development of leaders.

Knowledge@Wharton - Wharton Executive Education

Ulead GIF Animator - Free software downloads and reviews - CNET Download.com

Editor’s review of Ulead GIF Animator

• 5.0 stars

This tool creates Web-optimized animations more effectively than a general image editor does. Ulead GIF Animator’s clean interface keeps you oriented among the multitude of tools, frames, and objects. You can edit images within GIF Animator or invoke an external editor. Adding banner text with neon, scroll, or zoom takes mere seconds. The 130 transition and filter effects make creating animations easier. The program optimizes the GIFs in a variety of ways for faster download, and preview helps you to judge whether the quality remains high enough. You can also view animations directly in the browser. Besides GIF, you can output your work as Flash, video, or even standalone EXE files. The start-up wizard ensures that designers of any level, from beginner to expert, will find GIF Animator worth its price.

Zeitgeist (pronounced [ˈt͡saɪtgaɪst] (help·info)) is a German language expression literally translated: Zeit, time; Geist, spirit, meaning “the spirit of the age and its society“. The word zeitgeist describes the intellectual, cultural, ethical and political climate of an era or also a trend. In German, the word has more layers of meaning than the English translation, including the fact that Zeitgeist can only be observed for past events.

Zeitgeist - Wikipedia, the free encyclopedia

The Zeitgeist Movement

First, right click anywhere on your Vista taskbar and select the “Properties” option.
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click on the “Start Menu” tab. 
Uncheck the option to “Store and display a list of recently open files” and click the “OK” button.

Remove Recent Items list from Vista Start Menu - Online IT Pro

The Mary J. Blige franchise, signed in June, will launch this fall as a series of animated webisodes. The deal resulted from overwhelming fan response to an animated large screen video created by SLM - depicting Blige as a warrior against social predators and champion of the innocent - which has opened each of her sold-out summer shows. In addition to the webisodes, to be voiced by Blige, the company envisions the growth of the franchise into such areas as TV, film and print.

Stan Lee Media Expands Into Apparel With Launch of Mary J. Blige Hip-Hop Line; Platinum Artist to Appear at SLM/Tamash Booth During MAGIC International on August 29 | Business Wire | Find Articles at BNET

 
Strategic communications agency Naked

has moved into the branded entertainment business

as traditional agencies are warned they face having budgets slashed by advertisers keen to move into the space.

Exponents of branded entertainment claim it will grow exponentially especially in the areas of TV, films and music, and argue advertisers are diverting cash into innovation budgets in a bid to better connect brands with consumers.

Naked has been working on its branded entertainment division, Stickywood, for five months, and has already created work for soft drink brand Sprite and Ninemsn.

Stickywood, named in a nod to the glitz of Hollywood, will act as an “entertainment broker” between clients and creatives outside the agency who will then craft branded content.

Naked’s move is the latest in a series of launches by agencies and brands into branded content,

and follows recent branded entertainment activity such as the Vodafone Live at the Chapel and the Coca-Cola Live N Local event.

Vice Australia, the youth culture media company has also created branded projects for Adidas, Corona and Virgin Mobile.

Brand New Alliance, part of the STW Group launched last year to steal a march on the sector, and Australia’s largest media buyer Mitchell & Partners, have also got in on the action launching Digital Artists last August.

Georgie Summerhayes, founder of Brand New Alliance said advertisers were keen to explore non-traditional branding ideas.

“Australia is a more immature market than the UK or US when it comes to branded content – our first six months were spent educating clients who were just used to sponsorship and product placement,” she said.

“But there has been a complete shift change in attitudes since we founded and it’s only going to grow.
Australia is an aggressively creative nation, despite our malaise of derivative advertising.

“Brands are now prepared to take risks and have innovation budgets, which was unheard of a few years ago. I can see branded entertainment growing exponentially year-on-year, especially in film TV and music. We could well see budgets cut from sponsorship, above-the-line and PR as a result.”

BNA has just clinched the account of property developer Hannas and is developing a website to be used as a discussion forum for the construction industry.

Ben Liebmann, vice president of licensing at production company FreemantleMedia, producer of Australian Idol, Neighbours and Thank God You’re Here, said he saw a future of ad-funded online and TV content. “There will be a time when we both receive briefs for new content from agencies and pitches from media companies. There are exciting ways to integrate brands into storylines, which we are just touching upon now,” he said.

Naked’s six-strong Stickywood team, headed by entertainment director Kate Richardson, will link brands to a range of specialists in the gaming, film, music and television industries. The division will be overseen by John Du Vernet, head of special projects at Naked.

Mat Baxter, chief executive of Naked Australia and New Zealand, said: “Brands need world-class, bespoke content. Much of the stuff out there at the moment is really bad, but we are not wedded to what the agency can do within our four walls.

“Clients are already part of the way there, they are moving away from print and TV to user-generated, long-length content. The question is how agencies respond.”

He added: “There are a lot of agencies out there touting branded entertainment, but the difference with Stickywood is that we don’t produce content ourselves in a kind of land-grab to make up for falling TV revenues.”

Stickywood’s work already includes the ‘Truth Hunters’ activity for Sprite, which used up-and-coming comedy group The Nice Guys to feature in a series of short films looking at the experiences of 16 to 24-year old males, the product’s target audience.

The division also facilitated the creation of The Fix, an online entertainment portal on Ninemsn.

Naked plans to hire creatives in the gaming, film, music and TV industries.

Baxter said that Stickywood was aiming for a $1m turnover in its first year, which he admits to being an “aggressive” target but stressed that clients were increasingly looking to branded entertainment as a way to reach consumers.

22 February 2008

MMB recently created a division that specialized in branded entertainment mediums. The agency, which is NY-based, is planning to release its first project: a Web film for the Harvard Business School’s Executive Leadership Program

MMB branded entertainment division releases first project | Product Placement News

access to the world’s largest Spanish language programming producers and a unique ability to create and distribute client-generated content through conventional and new media channels.

Branded Entertainment

Real Simple’s TLC Show Reinvents TV Production Process - Advertising Age - Madison+Vine: Case Study
“Rather than working off the traditional model of fee-for-production, let’s really think of this as a partnership. We think both sides will benefit.”

CBS Shows Serve New Purpose: Selling CBS Music - Advertising Age - Madison+Vine: News
You’ve seen the show, so read the book, watch the movie and buy the T-shirt. That’s one of the hoariest come-ons in the marketing industry, but it still gets used because it underscores a relative truism: Consumers tend to get more excited about goods and services if they’ve appeared in a piece of video content

TOP 10 BRANDS WITH TV PRODUCT PLACEMENTWeek of Oct. 20-26, 2008

Nielsen Product-Placement Report: TV Shows Oct. 20-26 - Advertising Age - Madison+Vine: Data

‘Iron Man’ Gave Marvel a Super Earnings Boost - Advertising Age - Madison+Vine: News
The $318.3 million box office success of “Iron Man” didn’t just give a boost to marketers such as Burger King, Audi, LG and 7-Eleven. Marvel Entertainment, whose new Marvel Studios launched this year with the May release of “Iron Man,” posted a 39% year-over-year boost in its third-quarter 2008 earnings today based on the runaway success of the new franchise

1) Country first. 2) Maverick. 3) Don’t listen to those ridiculous, un-American, liberal, intellectual, coastal elites. 4) Barack Obama is a superficial celebrity. 5) Tested. 6) Change. 7) Obama is a dangerous unknown quantity. Obama is a socialist.

McCain’s Most Vicious Attack Was on His Own Brand Name - Advertising Age - Garfield’s Ad Review

Web design isn’t just for the pros. As proof, consider MoreMotion Web Express, a free WYSIWYG editor that lets even novices build attractive and functional Web sites. With MoreMotion Web Express, creating a Web page is as simple as dragging and dropping page elements such as text boxes, panels, buttons, CSS, and JScripts. The extensive library allows you to reuse page elements, and the program also comes with an image-map editor and an XML editor. After you’ve finished building your site, you can publish it using the built-in FTP client. MoreMotion doesn’t include a full-fledged HTML editor, but it does let you control compilation of the HTML code. Overall, given its clean design, excellent feature set, and freeware price, we heartily recommend MoreMotion Web Express to hobbyist Webmasters.

MoreMotion Web Express - Free software downloads and reviews - CNET Download.com

To attract those customers, Pizza Hut is launching a promotion with eMusic.com that gives customers 75 free downloads in exchange for buying a pizza online. The chain is hoping to boost awareness of its online ordering, up its cool factor and build its customer database.

Ordering Pizza Hut From Your Facebook Page? It’s on the Way - Advertising Age - Digital