Stumbling around…

Continued migration of advertising dollars to fast-growing Marketing Services segments like branded entertainment, public relations and trade shows

have had a profound effect on Advertising spend. In the 1970s Advertising accounted for 40% of total media spend. By the end of 2007, Advertising spend was only 23% of overall media spend.

The agent for this continued shift is diminished effectiveness of traditional media

which has prompted marketers to aggressively pursue alternative channels for building brand image, targeting audiences effectively and driving sales.

Renee Hill of eyeReturn started by saying that if you bought advertising executives a PVR or TiVo for their home they would never buy a thirty-second spot again, instead taking that money, and spending it online, and that really made sense to me.

David Carson, Co-CEO of Heavy.com talked about branded entertainment, an area of advertising that doesn’t shill the brand endlessly, rather trying to find ways to get the word out there while still making it fun for its users.

David also brought up the Eepybird video with Diet Coke and Mentos. While not being created by either Coke or Mentos, it instantly made both brands “fun” and interesting.

It is all about finding new, and powerful ways to get your brand noticed, and sometimes the best way is to use a form of branded entertainment.

“Technological advances, most notably DVRs, mean that a more engaged consumer can skip ads at the touch of a button,” said Patrick Quinn, president of PQ Media.

branded entertainment is becoming more sophisticated, making it “harder to gauge its effectiveness” than “in the days when there was a handshake deal between a director and the prop person, who said, ‘Here’s a six-pack of Budweiser; put it in the movie if you get a chance.”

Branded entertainment, Quinn said, “is not the answer to the problem, it’s one of many answers, so advertisers are ratcheting up its role in their buying strategies.”

The growing sophistication also means that advertisers must carefully pick and choose their projects, said Mark Kaline, global media manager at Ford Motor in Dearborn, Michigan.

Ford’s projects have included “American Idol” on Fox and “American Dreams” on NBC.

“There has to be a comfort level among the network, the producer and the advertiser,” Kaline said, and that is not always the case.

Additionally, Kaline said, a marketer’s efforts may require fine-tuning as they proceed, citing some vignettes during episodes of “American Idol” that presented contestants with Ford products.

In branded entertainment, ‘it’s the Wild West’ as a marketing strategy - International Herald Tribune

Kaline spoke with a reporter after appearing on a panel last week about branded entertainment, which was part of the 2005 Television Advertising Forum sponsored by the Association of National Advertisers in New York. The panel members also discussed the results of a survey of association members on the topic.

While 63 percent of the 118 survey respondents said that they took part in branded entertainment projects in the last year, 26 percent not only said no, but also that they had no plans to do so in the next year.

The remaining 11 percent said that they planned to do something in the coming year.

    Among reasons for not becoming involved in branded entertainment, 38 percent of respondents said that they needed to learn more about it, 32 percent said that they were put off by a “lack of measurable results” and 27 percent cited cost. Respondents could offer more than one reason for their decisions.

On the cost issue, 79 percent of respondents said that deals for branded entertainment tended to be overpriced, while 19 percent said that they tended to be reasonably priced.The remaining 2 percent of respondents described such deals as under priced

In branded entertainment, ‘it’s the Wild West’ as a marketing strategy - International Herald Tribune

The brand managers responsible for making marketing decisions are “getting proposals from ad agencies, networks, product-placement agencies and producers,” Zazza said, adding, “They’re being looked at as walking checkbooks.”

branded entertainment is becoming more sophisticated, making it “harder to gauge its effectiveness” than “in the days when there was a handshake deal between a director and the prop person, who said, ‘Here’s a six-pack of Budweiser; put it in the movie if you get a chance.”

In branded entertainment, ‘it’s the Wild West’ as a marketing strategy - International Herald Tribune

Frank Zazza, chief executive of iTVX

    sells a service that seeks to measure the quality of a product placement or other forms of branded entertainment.

In branded entertainment, ‘it’s the Wild West’ as a marketing strategy - International Herald Tribune

Last year, under Gardiner’s aegis, Deutsch opened Media Bridge, which specializes in branded entertainment. A company named iTVX, based in New Rochelle, New York, is providing data to Media Bridge to help determine the answer to a question that particularly vexes marketers: What is the return on investment for money spent on branded entertainment?

“You don’t want to be the last one in,” said Peter Gardiner, partner and chief media officer at Deutsch in New York, part of Interpublic Group. “But because we’re in the early stages, it’s so confusing. What you’re seeing right now is the same kind of fuzzy market place we saw 8 or 10 years ago, when people were trying to figure out how the Internet would work for marketing.”

Branded entertainment involves embedding advertising inside the content of television and radio programs and movies by placing products in important scenes or making brands intrinsic elements of plot lines.

Jeff Greenfield speaking on Branded Entertainment
………..
Same link:
http://brandedentertainment.tv/images/video/branded-entertainment-video-5.html

Buzznation™ President of Production & PrincipalJamie Gold, President of Production at Buzznation™, is known in the industry for discovering, nurturing, and launching the careers of some of the most famous and respected names in Hollywood including James Gandolfini (The Sopranos), Jimmy Fallon (Sat.Night Live, Fever Pitch), Lucy Liu (Charlie’s Angels),Donnie Wahlberg, actresses Kristin Davis (Sex and The City), Felicity Huffman (Desperate Housewives). Clients behind the camera include writer/director Darren Aronofsky, Francis, Roman and Sofia Coppola producer Gary Marcus (The Big Bounce, The Virgin Suicides). Mr. Gold is also the 2006 World Series of Poker Champion.

Branded TV Propagation.

Buzznation creates an entire TV series, contextually weaving in your brand into the series as if it was a character in the show.

Katastrofa!

No, već će se nešto srediti.

Ne odustajem tako lako.

‘Gola u drugoj sekundi’ means Naked in 2nd second (of course literally) but in English figurative meaning could mean that someone is bare quickly or can take off his clothes fast.

To je sve od mene. Čujemo se, bok!

Radiš li na kojem novom projektu i kakvo je vrijeme kod tebe?

Ovdje ili pada kiša ili je vrijeme stabilizirano.

Ali zašto se čudim, it’s november….

Producing mood changes or distorted perceptions; hallucinogenic: a mind-altering drug.

I noticed a very similiar effect, I used to bring a small notebook around and write all my observations down, but I did also make a note of lowered creativity and imagination long term, and times on the substance where I didnt notice anything.

human brain enculturation.

Mind Altering RecordS is committed to providing music to enhance the soul and expand the mind’s reality for artists and listeners alike

Any of a range of substances, natural or synthetic, administered to humans and animals as therapeutic agents: to diagnose, prevent, or treat disease, or to assist recovery from injury.

Legal highs are nothing new. Paul Anand, manager of Shiva, the shop in Greenwich, London, where I bought my salvia, has been selling them for 15 years,

These shootings have three things in common: 1) The shooters are young males. 2) The shooters exhibit a mind-numbed disconnect with reality. 3) The shooters have a history of taking psychiatric medications.

Attention-Deficit Hyperactivity Disorder (ADHD) is perhaps the best known fictitious disease invented to sell psychotropic drugs, but there are many other made-up diseases such as General Anxiety Disorder (GAD).

Introducing nine new made-up diseases for drug companies to exploit with mind-altering drugs (satire)9/7/2005 - As the drug companies are running out of real diseases to boost their pharmaceutical sales, they’re increasingly inventing new, fictitious diseases in order to scare people into thinking they have some sort of disorder or dysfunction.

The first hard evidence of psychoactive drug use in the ancient Andes has been discovered in mummies’ hair,

Lachenmeier and his colleagues analyzed 13 samples of absinthe from old, sealed bottles in France, Switzerland, Italy, Spain, the Netherlands and the United States dated back to the early 1900s before the ban. After uncorking the bottles, they found relatively small concentrations of thujone in that absinthe, about the same as those in modern varieties.

Absinthe’s mind-altering mystery solved - LiveScience- msnbc.com

absinthe — the kind once quaffed by the likes of van Gogh and Picasso to enhance their creativity

green liqueur

The century-old absinthe contained about 70 percent alcohol

psychedelic nature

Absinthe was notorious among 19th-century and early 20th-century bohemian artists as “the Green Fairy” that expanded the mind.

toxic compounds

a chemical named thujone in wormwood, one of the herbs used to prepare absinthe
Thujone was blamed for “absinthe madness”

“absinthism,” a collection of symptoms including hallucinations, facial tics, numbness and dementia.

researcher Dirk Lachenmeier, a chemist with the Chemical and Veterinary Investigation Laboratory of Karlsruhe in Germany.

“All things considered, nothing besides ethanol was found in the absinthes that was able to explain the syndrome of absinthism,” Lachenmeier said. (Ethanol is a word for common drinking alcohol.)

The scientists are set to detail their findings in the May 14 issue of the Journal of Agricultural and Food Chemistry.

Mind-altering drugs at the Olympics

performance-enhancing

recombinant human erythropoietin (rHuEPO)

 endurance athletes

gives endurance athletes more positive feelings about themselves

psychological consequences

Philippe Connes, a sports scientist at the University of the French West Indies in Guadeloupe

 injections

hedonic effect

Erythropoietin

A synthetic recombinant form

The volunteers receiving rHuEPO felt much better about their physical condition and strength than control subjects.

endocrine functions

EPO receptors in the brainld.

Floyd

Movie Maker Forums

Volim biti zaljubljena

“lana je čista 10ka, glas, pjesme, osmijeh, pozitivna energija……..izgled:-)”

Lana is: …? Lana je

glas = voice

pjesme = songs

osmijeh = smile

 pozitivna energija = positive energy
 
izgled = appearance

čista 10ka or čista desetka literally means she is pure ten, ten being a mark

pure is an adjective often used in such context to describe a given mark as something well earned, without any doubt.

 Stars are singing
             Zvijezde pjevaju

Stars are dancing
             Zvijezde plešu

- Det var inte så att vi inte var intima, vi var det inte bara helt och hållet,

—sedan dess har Madonna haft en slags mentor-roll för sin yngre kollega.
Under Britney Spears svåra år med skilsmässa och psykiska sammanbrott har Madonna inte velat ha så mycket kontakt med den yngre stjärnan.

Baby Bang - Markus, popping, dansare, dansar, talang

Lana Jurcevic-Okovi na srcu

Live:
http://www.youtube.com/watch?v=_TuwxN5OZ1c&feature=related

YouTube - E.N.I. - Trazi se decko

“Truly, all the world is becoming a classroom.”

Welcome to the George and Leslie Hume Writing Center, a resource dedicated to helping Stanford writers develop rich and varied abilities in all aspects of writing and communication.

PWR Courses and Registration

Program in writing and rhetoric

Stanford

Japanese Lesson Pages 

Stanford University

Stanford Graduate School of Business

Wanted: Courage, Compassion and Character

Khosla doesn’t just spread cash, though. He nurtures startups. Then good things happen. Khosla ducklings Cerent and Siara Systems, for instance, sold last year for $11.2 billion combined. ‘’He wants to win, and he wants to win big,'’ says Bippy Siegal, CEO of BigVine.com, a startup Khosla backed.

He’s worth billions, and stalked by young Internet entrepreneurs from Seoul to Silicon Valley seeking his cash and cachet. Yet you would hardly know it from meeting Masayoshi Son.

How is she holding up? She avoids burnout by escaping to her husband’s family farm in Sweetwater, Tenn.

She previously worked as a fund-raiser for McCain’s rival, Massachusetts Gov. Mitt Romney, who bowed out of the presidential race on February 7.

“I find it so stunning that the very people who introduced us to Sarah Palin, who told us she would make a great Vice President, have now turned on her with a vengeance,” Brown said. “They are the top advisers to John McCain’s failed campaign and they are desperate right now to find someone to blame for their long list of mistakes.”

Olbermann chided Brown for mistakenly claiming that the last time the same party controlled the White House, the Senate and the House was under Jimmy Carter.

On Comedy Central’s election special Tuesday night, Stephen Colbert appeared to tear up after Jon Stewart announced that Barack Obama had won the election.

If John McCain’s top economic adviser doesn’t think he can run a corporation, how on Earth can he run the largest economy in the world in the midst of a financial crisis? Apparently even the people who run his campaign agree that the economy is an issue John McCain doesn’t understand as well as he should.

If John McCain’s top economic adviser doesn’t think he can run a corporation, how on Earth can he run the largest economy in the world in the midst of a financial crisis? Apparently even the people who run his campaign agree that the economy is an issue John McCain doesn’t understand as well as he should.

If John McCain’s top economic adviser doesn’t think he can run a corporation, how on Earth can he run the largest economy in the world in the midst of a financial crisis? Apparently even the people who run his campaign agree that the economy is an issue John McCain doesn’t understand as well as he should.

Republican ticket mates John McCain and Sarah Palin Monday blasted corporate executives who leave their company with a “golden parachute” and pledged to “stop multimillion dollar payouts” to CEOs, seeming to forget their own top economic adviser Carly Fiorina walked away with $45 million, including a $21.4 million severance package when she was dismissed by Hewlett Packard in 2005.

now serves on several advisory boards, including the CIA’s

Fiorina has a bachelor’s degree in medieval history and philosophy from Stanford University. She holds a master’s degree in business administration from the Robert H. Smith School of Business at the University of Maryland at College Park, Md., and a master of science degree from MIT’s Sloan School.

The Huffington Post

Motive

“She’s a very good friend. I’m supporting her in all the ways that I can. I’m just there for her. I speak to her a lot,” Paltrow said as she attended the premiere of her film “Two Lovers” at London’s Film Festival.

Movie Reviews of all the latest Hollywood blockbusters and catch all the hottest celeb gossip - AOL Australia - Movies

The Greatest Thief Club In The World - Clips - South Park Studios

I don’t think you ‘get’ why he called his book no dogs no blacks no Irish.

if a musician knows how to write and perform, develops a solid live reputation by touring constantly, and can spare a few thousand dollars to record and press a quality-sounding recording, what’s a label get them? Radio play–maybe a 1 in 1,000 chance. An expensive carpet-bombing publicity campaign? Only useful for wannabes with insufficient talent to attract attention on their own. Comfortable living for a couple years while you wait for your big break? Fine, as long as you’re sure you can recoup your advance.

The story of missing 15-year-old Brandon Crisp, however, who ran away from home after his dad took away his Microsoft Xbox console, shows how video games can become far more than playtime possessions. In some cases, they end up intertwined with a teenager’s sense of self, particularly when fed by a larger online community.

Note: Moronic conclusion and article about an extreme kid and case

An autopsy is scheduled for Friday, but based on preliminary evidence, police do not suspect foul play, according to news reports.

Schmidt said the plan requires $4.5 trillion in spending to pull it off, but it’ll pay for itself with $5.5 trillion in savings. “With this plan, it’s cheaper to fix global warming than it is to ignore it,” Schmidt said.

On Tuesday, just two weeks before Election Day on November 4, Schmidt will join Sen. Obama at an event in Florida to moderate a panel on the economy, The Wall Street Journal reported Monday. Schmidt has unofficially been advising the Obama campaign on technology and energy matters.

The Obama campaign has enthusiastically called broadband access the way to a more perfect democracy, and Democratic members of Congress like Rep. Anna Eshoo of California have promoted the idea.

“The value that we have is both on the editorial side, and on the marketing and promotion side,” Bronfman said in a panel at the Web 2.0 Summit on Thursday afternoon. “Those channels are getting harder, not easier.” In other words, it was an argument very similar to the one that newspapers and magazines have made in justifying their place in an industry that’s getting flooded by scrappy bloggers–big music labels provide the quality and experience.

Gore reiterated what so many people have said before, that the Obama campaign was a vindication for how the new tools of the Internet can be put to legitimate change. “What happened in the election opens up a full new range of possibilities, and now is the time to really move swiftly to use these new possibilities,”